Aniston Explains Fragrance Name Change

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July 22, 2010 | 11:05am EST

Jennifer Aniston has explained why she changed the name of her new perfume just days before its launch – she discovered a fragrance with a similar title was already on sale.

The former Friends actress spent months deliberating over the name of her debut scent and finally settled on calling it Lolavie, which means ‘laughing at life’.

But as the launch date approached, marketing bosses realized the name was too similar to a fragrance by fashion designer Marc Jacobs, called Lola.

Speaking at the launch of the scent in London on Wednesday, Aniston admits it was too late to rebrand the perfume with a different name, so she decided to call it simply ‘Jennifer Aniston’.

She tells Reuters, “It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace. And at such a late hour, I didn’t want to postpone the launch so the only thing we could really clear was my name.”

Aniston recently told Women’s Wear Daily magazine why she picked Lolavie: “It’s a long story and honestly it’s too personal to tell, but it has a special significance.”

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