Dewan Backs PETA Alligator Campaign

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July 13, 2010 | 6:15pm EST

Jenna Dewan has stripped off to front a new People for the Ethical Treatment of Animals (PETA) campaign – after a video showing alligator cruelty made her burst into tears.
The Step Up star was covered in snakelike bodypaint for a new promo for the organization, in a bid to highlight the scandal of animals killed for their skin and turned into fashion accessories.

And the actress was moved to tears when she watched a video showing alligators being skinned alive.

She says, “First I didn’t understand completely, I said, ‘What is exotic skin?’. I watched the video and I cried in two seconds. I just couldn’t believe this is what they do to any animal.

“In the video there’s this part where they have baby alligators and they club them over the head and they’re not even dead and they start to skin them. You can see them writhing and in pain and it was awful for me (to see). I couldn’t believe that is what happens for a wallet or purse.”

Dewan also urged her conscientious fans to seek out faux animal accessories in a bid to halt the cruel practise: “You see this video and you see the horrendous things that are happening and you can’t be ignorant about it anymore. There’s faux alligator, python, snakeskin – there’s a lot of different things to find, you just have to ask.”

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