Momsen Is Madonna’s Material Girl

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July 14, 2010 | 8:55pm EST

Teenage actress/rocker Taylor Momsen has been unveiled as the face of the new fashion line designed by Madonna and her daughter Lourdes.

The Gossip Girl star, 16, is the first spokesmodel for Material Girl, a juniors range the pop superstar has created with 13-year-old Lourdes.

Momsen can be seen wearing dark eye make-up and posing in a miniskirt, gray sweater, military boots and an armful of silver bangles for the collection’s first ad.

Madonna and Lourdes’ Material Girl line will be sold in Macy’s from August.