Big Boi Launches Label With His Daughter

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May 12, 2011 | 6:00pm EST

Outkast star Big Boi has set up a new record label with his teenage daughter Jordan.
Big Boi, real name Antwan Patton, reveals Purple Kidz was a 16th birthday gift from him and the label will feature a roster of young artists.

He explains, “My daughter just turned 16 years old… and I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”

The label’s first signing is 12-year-old Gabbie Rae.