Craig To Star In Beer Advert To Promote New Bond Film

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February 8, 2012 | 11:16am EST

Daniel Craig will give fans a glimpse of new Bond film Skyfall when he stars in an upcoming beer advert to promote the franchise’s latest installment.
The 007 movies have been endorsed by Heineken for 15 years, and Craig will become the first ever Bond to take part in one of the company’s commercials.

The Brit will appear in the advert, along with clips from the highly-anticipated new superspy film – the franchise’s 23rd.

Skyfall producers Michael G. Wilson and Barbara Broccoli say, “The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver.”

Alexis Nasard, chief commercial officer of Heineken, adds, “When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership.”