Cruise ‘Not To Blame’ For Movie Flop

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June 30, 2010 | 1:12pm EST

Tom Cruise isn’t to blame for Knight & Day’s poor performance at the box office, according to the film’s producers.

The action comedy, which also stars Cameron Diaz, opened in the U.S. last weekend in third place with a disappointing $20.5 million – the worst opening for a Cruise film in 20 years.

Critics have suggested Cruise’s falling popularity is to blame, but Tony Sella, co-president of marketing at 20th Century Fox insists he’s more responsible than his star.

He tells the Los Angeles Times, “Blame me, don’t blame Tom Cruise. We did lots of focus groups for this film, and no one ever said there was a star problem. Never. Tom Cruise was not the issue. I take full responsibility.
“And if the movie ends up going to $100 million, I want full responsibility, too.”