Jackson Family Rep Hits Out At American Idol Singer’s ‘Pepsi Moment’ Remark

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March 31, 2011 | 6:00pm EST

A representative for Michael Jackson’s family has taken aim at an American Idol hopeful who cracked a joke about the King of Pop’s infamous hair burning incident during Wednesday night’s episode of the TV talent show.
The Thriller hitmaker suffered severe head burns in 1984 after filming for a Pepsi commercial went awry and pyrotechnic effects set his locks alight. The medication Jackson was prescribed to numb the pain of the accident is widely reported as having sparked his longrunning battle with drug addiction.

American Idol contestant James Durbin made reference to the mishap after his explosive performance on Wednesday night’s show, when he voiced his fears at having his own “Pepsi moment”.

He told host Ryan Seacrest, “I have a lot of hairspray in my hair to keep it from jumping around – so much so, the one thing I was worried about was having a ‘Pepsi moment.'”

But the jibe did not go down well in the Jackson household and a family spokesperson claims patriarch Joe Jackson was particularly angered that producers failed to edit the insensitive remark from later airings of the program.

The rep tells TMZ.com, “We were shocked to see this. It’s nothing to make light of.”