Kim Kardashian Banked $2 Million Following Skims Sell-out Launch – Report

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September 11, 2019 | 11:10am EST

Kim Kardashian reportedly raked in a staggering $2 million when her Skims shapewear line went on sale on Tuesday (10Sep19).
The Keeping Up with the Kardashians star was forced to delay the launch by one hour, after the website crashed due to high levels of traffic. And according to TMZ, the star banked millions in the first few minutes of the new products going live.
Sources told the publication the first-day sales figures are unprecedented for shapewear brands, with market leader Spanx making an estimated $4 million in its first year on the market.
Following the sell-out launch, the star’s team began working to restock and produce more products to meet demand from consumers. Later in the day, a second wave of products was made available for purchase.
Kim launched a campaign featuring her sisters Khloe Kardashian and Kylie and Kendall Jenner modeling the line. Alice Marie Johnson, the woman Kim helped free from prison, was also tapped to model the product.
The launch comes three months after the star was forced to re-name the collection, after facing backlash from fans over its previous branding of Kimono.