Mayer’s Sweet Treat For Fans

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July 23, 2010 | 1:45pm EST

John Mayer showed his softer side at a gig in New York on Wednesday – the rocker hired an ice-cream truck to personally hand out popsicles to fans before the show.

The musician scheduled a performance at Long Island’s Jones Beach and came up with a novel way to keep concert-goers cool in the blistering summer heat, teaming up with famed ice-cream brand Ben & Jerry’s to give out free samples.

Mayer handed fans their ice cream and posed for pictures before taking to the stage, and his manager Michael McDonald reveals the ice-cream truck will be making regular appearances throughout the star’s ongoing Battle Studies concert tour.

He tells Rolling Stone, “We had an idea of catering to the tailgating crowd, and the epitome of the sound of summer is ice-cream truck bells. It’ll pop up a few more times. It gives a random lucky few fans the ability to have that intimate moment (with Mayer) before they’re in a crowd of 15,000.”