Rapper Cudi Launches Own Label

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April 24, 2011 | 8:45pm EST

Rapper Kid Cudi has formed his own record label, almost two months after dumping his management team and relaunching himself as an independent artist.
The Day ‘N Nite hitmaker parted ways with record company bosses at Dream On in March and ditched managers Patrick Reynolds and Emile Haynie over creative differences.

He has now unveiled plans for Wicked Awesome Records, but that’s not the only change in Cudi’s career – the hip-hop star has also altered his band’s name from Wizard to 2 Be Continuum.