Scarlett Johansson Ends Oxfam Partnership Over SodaStream Furor

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January 30, 2014 | 7:26am EST

Scarlett Johansson has stepped down as an ambassador for global charity Oxfam following her controversial deal to promote Israel-based company SodaStream.
The Hollywood beauty faced a backlash after signing up to appear in the beverage firm’s new advertising campaign because of the company’s links to the Middle Eastern state’s West Bank, the site of long-running tensions between Israeli settlers and Palestinians.
The deal clashed with her duties as a spokesperson for Oxfam, which is “opposed to all trade from Israeli settlements” and now she has decided to end her alignment with the charity.
A statement from the organization reads, “Scarlett Johansson has respectfully decided to end her ambassador role with Oxfam after eight years.
“She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”
Johansson began her partnership with Oxfam in 2007, raising awareness of global poverty during trips to India and Kenya.