Stallone To Launch Fashion Line

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March 24, 2011 | 7:00pm EST

Actor Sylvester Stallone has become the latest star to enter the world of fashion – he’s creating a clothing line.
Sly Inc., which was inspired by the star’s legendary on-screen characters Rambo and Rocky Balboa, will consist of jeans, shirts, outerwear, underwear, and watches.

Stallone tells Men’s Week magazine, “I thought the time is now. I’ve lived a life where I know what has worked and what hasn’t worked. Clothing is the first step to building a character.”

The actor, who will launch the lifestyle brand next year, eventually hopes to expand the line to include eyewear, grooming products, athletic wear and even a fragrance.