Stars Sign Up For KONY 2012 Campaign

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March 8, 2012 | 2:16pm EST

Rihanna, Sean ‘Diddy’ Combs and Justin Bieber have been moved to action after watching filmmaker Jason Russell’s stirring film about the world’s most wanted man, Joseph Kony.
Russell posted the 30-minute film about the Lord’s Resistance Army leader online on Wednesday and overnight it had already been viewed by 32 million people around the globe.

The short documentary, made to promote the efforts of grass roots youth movement Invisible Children, highlights the plight of African kids who are abducted from their families and forced to serve Kony’s LRA either as sex slaves or child soldiers.

Invisible Children leaders, like director Russell, have won the support of American politicians who last year agreed to send US Army consultants to Uganda to help local forces search for Kony and bring him to justice, but they fear that waning support for the cause will prompt legislators to pull the project, enabling the LRA to claim a major international victory.

Kony 2012 ends with a call to action – Invisible Children members and supporters plan to “blanket” the world with posters and images of Joseph Kony on 20 April in a bid to make the rebel leader so famous that he can no longer stay hidden.

And the stars are onboard.

Rihanna has reportedly reached out to the organization and has expressed an interest in creating a video to help raise awareness, according to, and Bieber, Diddy and Oprah Winfrey have taken to to offer their support to the cause.

Oprah writes, “The fact that #InvisibleChildren haven’t given up makes them heroes in my book.”

Diddy adds, “Dear Joseph Kony, I’m Gonna help Make you FAMOUS!!!! We will stop you… All 6,000,000 of my followers RT (retweet) Now!!!”

And Bieber is also behind the campaign, telling his fans, “This is not a joke. This is serious. TOGETHER we can #MakeAChange.”