Stewart Is Balenciaga’s New Girl

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January 13, 2012 | 2:15pm EST

Twilight star Kristen Stewart has signed on as the new face of fashion house Balenciaga.
The 21 year old will front the company’s new fragrance campaign, and she’s thrilled by her latest role.

Stewart tells, “Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is.

“I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.”

The fragrance campaign will launch later this year.