Swift’s CoverGirl Ad Axed After Enhancement Complaints

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December 21, 2011 | 4:15am EST

A beauty advert featuring Taylor Swift has been pulled over complaints the shot was digitally enhanced.
The Love Story hitmaker was appointed the new face of CoverGirl Cosmetics last year and fronted their print campaign for NatureLuxe Mousse Mascara.

However, readers complained the image of Swift had been digitally altered, and officials at the National Advertising Division (NAD) of the Council of Better Business Bureaus launched an investigation into the issue.

Now CoverGirl makers Proctor & Gamble have “discontinued the advertisement in question” after the complaints.

A statement from NAD chiefs reads, “The advertising at issue featured a celebrity looking up to highlight her long eyelashes. Beneath was the disclaimer, ‘lashes enhanced in post-production’.

“Upon receipt of NAD’s initial inquiry, the advertiser advised NAD it had permanently discontinued all of the challenged claims and the photograph in the advertisement.”