Target Bosses ‘surprised ‘ By Scrapped Gaga Deal

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March 10, 2011 | 7:35am EST

Bosses at retail giant Target are “surprised and disappointed” by Lady Gaga’s decision to terminate her business partnership with the brand amid rumored disagreements over gay rights issues.
The Poker Face superstar negotiated an exclusive deal with the firm on the basis that company executives vowed to support the LGBT (lesbian, gay, bisexual, and transgender) community and scrap any alliances with anti-gay politicians.

Bosses at the brand previously came under fire in 2010 for making donations to anti-gay politician Tom Emmer, who ran for Governor of Minnesota.

She told Billboard after striking the deal, “Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those (anti-gay) groups.”

But the singer has now backtracked and axed her contract with Target, with her representative insisting the end of the partnership was “mutual”.

Bosses at the firm have spoken of their shock over Gaga’s move, claiming they have met her demands and put policies in place to ensure the company supports the gay community.

A statement from Target reads, “We were very surprised and disappointed by the statements made by Lady Gaga’s organization related to her partnership with Target. Target remains committed to the LGBT community as demonstrated by our contributions to various LGBT organizations, our recently established Policy Committee to review our political giving and our respectful, inclusive workplace environment.”