Tyra Takes On The Web

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June 30, 2010 | 10:48am EST

Tyra Banks is expanding her business empire – she’s signed a deal to create a web-based media brand focused on fashion and beauty.

The America’s Next Top Model host’s New York company, Bankable, is partnering with Los Angeles-based Demand Media on ventures that will include creating an internet site, producing online video segments and developing a series of applications for smartphones.

In a statement, Banks said she’s looking to create “an engine that would provide my audience with inspirational and instructional content to help them look and feel their best.”

Terms of the deal have not been disclosed, although Banks will receive shares of Demand Media, reports the New York Post.