Willie Nelson Is New Face Of John Varvatos

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July 11, 2013 | 5:55pm EST

Country star Willie Nelson has teamed up with his two sons to film a new advertising campaign for fashion designer John Varvatos.
The On the Road Again hitmaker was recently tapped as the face of the brand’s new menswear line and now he has turned the project into a family affair after including hisgrown children Lukas and Michah in the shoot, which took place at the historic Salisbury House in Des Moines, Iowa.
Photographer Danny Clinch, who captured the Nelsons at play for the shoot, says, “Willie Nelson stands for living your life on your own terms and being respected for it. The shoot showed the strength of the Nelson bond and the film showed the camaraderie and special heartfelt connection between father and sons.”
A handful of other musicians have previously fronted advertising campaigns for Varvatos, including Iggy Pop, Paul Weller, Green Day and The Roots.