Willis Is New Spokesman For Russian Bank

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November 23, 2010 | 2:35pm EST

Hollywood star Bruce Willis has become the unlikely face of a top Russian bank.
The Die Hard tough guy will represent Trust Bank in Moscow for at least a year, replacing late Russian weightlifter and actor Vladimir Turchinsky, who died last year at the age of 46.

In a statement, Trust Bank bosses claimed Willis was chosen to front their latest campaign because he reflected the company’s values of “trust and dignity”.

He features in the posters with the slogan, “Trust is just like me, but a bank.”

Willis, 55, also recently became the spokesman for Polish vodka brand Sobieski.